Let’s get started
The Problem…
The problem started when we received the brand, and all the money entering the showroom was based on the Recommendation only.
The Strategy…
In the first, we went to more than one way to develop the conversion rate.
1
Select the Best user
We started to see who the best user is ready to buy, and then we ranked them according to purchase priority.
2
Choose Types of content
We understand more about the types of content that the buyer consumes before the purchase process.
3
Analyse Competitors
We study the competitors in each type of content/platform.
4
Create the Funnel
Build a funnel that matches the consumer behavior with the intention of buying.
5
Social appearance
Initially, we started creating accounts on the social media platforms on which the potential customer resides.
6
Purchasing Action
We create content that brings them closer to the purchase step on each platform according to the type of action.
THE RESULTS…
February 1 > March 1
March 1 > April 1
April 1 > May 1
Clicks
709
954
1.47K
Impressions
14.3K
17.4K
23.6K
CTR
5%
5.50%
6.60%
Position
10.8
8.8
8
Users
1.3K
1.4K
1.8K
New users
1.3K
1.4K
1.7K
Av. Engagement time
0.55s
1.05s
1.18s
Bounce rate
34.28%
55.12%
55.82%
0 Position
What This Means?
Awareness
Identification:
This is the stage in which the user is exposed to medical information of interest to him, and other information about the doctor.
The goal of this stage:
We had to measure the number of people who clicked on our website (as one of the first results in Google) when we appeared to them in one of our articles, and the result is shown in the attached picture.
Action
Identification:
This is the stage in which the user is exposed to medical information of interest to him, and other information about the doctor.
The goal of this stage:
We had to measure the number of people who clicked on our website (as one of the first results in Google) when we appeared to them in one of our articles, and the result is shown in the attached picture.
Consideration
Identification:
In which the user proves that he wants to buy seriously, and here was the stage in the form of messages on WhatsApp.
The goal of this stage:
That only those who met all the conditions of purchase should enter this stage (considering that the car market is not easy to sell in), to increase the number of buyers, and this is the secret behind the 4 people who did not buy out of 85 people.
Awareness
Identification:
This is the stage in which the user is exposed to medical information of interest to him, and other information about the doctor.
The goal of this stage:
We had to measure the number of people who clicked on our website (as one of the first results in Google) when we appeared to them in one of our articles, and the result is shown in the attached picture.